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Stefan Wrobel

How does Responsive Design affect conversion rate?

A/B testing something that we all take for granted

tl;dr

An A/B test revealed that our responsive site didn't perform any better (or worse) than our non-responsive one.

Background

Sometime in 2013, I was discussing Responsive Design with a few of the other Science-backed startup CTOs, and, for the sake of argument, asked if anyone had tested, or knew of a published test result, that . . .

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January 27, 2014

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